Find out what’s actually holding your WordPress site back.
Then get one ranked plan your agency, developers and marketing team all work from, and someone to keep them on it.
A 30-minute call. You’ll leave with 2–3 concrete findings and where I’d start.
20+ yrs
in WordPress
Your team stays
I coordinate, not replace
Vendor neutral
always
Sample assessment
harbourline-advisory.com
| # | Finding | Impact | Effort | Verdict |
|---|---|---|---|---|
| 1 | Perf Chat, forms & 3 tag managers add 2.8s per page | High | Low | Fix first |
| 2 | Analytics Demo-request form isn't tracked as a GA4 conversion | High | Low | Fix first |
| 3 | SEO 1,100 thin tag & author archives are indexed | High | Med | Next |
| 4 | AI Insights library isn't structured for AI answers | Med | Med | Next |
| 5 | UX Full-site redesign proposed by the agency | Med | High | Not yet |
Worked at
- Pressable
- Acquia
- 10up
Brands I've worked with
- employ
- Digital Journal
The problem
Everyone’s working on your website. Nobody’s connecting it.
Marketing, your agency, developers, SEO and paid media each own a piece. With nobody tying the pieces back to business priorities, budget follows whoever’s loudest.
| Part of the website | Who owns it today |
|---|---|
| Content & campaigns | Marketing team |
| Design & templates | Agency |
| Plugins & features | Developers / freelancers |
| Rankings | SEO vendor |
| Landing pages | Paid media team |
| Tracking & analytics | Whoever has time |
| Connecting it all to business priorities | Nobody CoCompass |
Performance
Slow pages cost you leads.
Chat widgets, tag managers and plugins pile up until visitors leave before your form even loads. Paid campaigns feel it first: you’re paying for clicks that never see your offer.
Technical SEO
You keep publishing. Organic traffic doesn’t move.
With hundreds or thousands of pages, crawl waste, index bloat and missing structured data keep Google from ranking your best work. More content won’t fix that.
AI visibility
Buyers ask AI, and your competitors get cited.
B2B buyers now research in ChatGPT, Perplexity and AI Overviews. If your expertise isn’t structured for them, you’re missing from the shortlist.
Approach
The CoCompass Method
Every engagement starts with three questions. No 90-page audit deck, just a ranked plan your team can act on.
What’s holding you back?
I trace each symptom back to the specific plugin, script, template or crawl setting causing it, so you fix causes instead of chasing scores.
For example
If three tag managers and a chat widget add 2.8 seconds to every page, the fix is a script diet, not a new theme.
What’s worth fixing?
Each finding is scored for impact and effort against pipeline, recruiting and brand goals. If something isn’t worth your budget yet, I’ll say so, even if it was someone else’s idea.
For example
Broken demo-form tracking gets fixed this week. An agency’s full redesign proposal waits until the data says otherwise.
What should happen first?
You get one prioritized roadmap that your marketing team, agency and developers all work from, with quick wins first and nothing done out of order.
For example
Week 1: script diet and form tracking. Week 3: archive cleanup. Month 2: restructure the insights library for AI answers.
If you’d like, I stay on to keep everyone working from that roadmap.
Services
Priorities first. Specialist help where it’s needed.
Your roadmap decides which of these your site actually needs, and when. Most of the work gets briefed to your agency and developers, and I review what comes back. I handle the specialist WordPress fixes that fall between vendors myself.
Included every month
N
Performance engineering
Core Web Vitals, database queries, plugins and caching, profiled from the CDN all the way down to WP_Query.
- Slow query & plugin profiling
- Autoloaded options & transients
- Plugin audit & rationalization
- Object caching (Redis / Memcached)
- Form & third-party script cleanup
- PHP-FPM, OPcache & CDN rules
W
Technical SEO
The WordPress foundations that decide whether Google can crawl, index and rank your pages. Technical work only; I don’t sell links.
- Crawl budget & log file analysis
- Yoast / Rank Math config audit
- Service & article structured data
- Taxonomy & archive indexation
- Internal linking architecture
- Canonical & hreflang hygiene
E
AI search optimization
Get your expertise cited when buyers ask ChatGPT, Perplexity, Gemini or Google’s AI Overviews.
- AI crawler rules (GPTBot, ClaudeBot)
- llms.txt & extractable content
- Schema & entity optimization
- Brand monitoring in AI answers
- Citation tracking
- Content built around buyer questions
S
Measurement & coordination
Tracking you can trust, and one set of priorities for your agency, developers and marketing team.
- GA4 & conversion tracking audits
- Form & funnel UX review
- Agency & developer briefs
- Roadmap & backlog ownership
- Vendor coordination
- Work review & sign-off
Who it's for
You don’t need more things to fix. You need to know what matters most.
VP or Director of Marketing, CMO
Leadership asks what the website contributes to pipeline, and you’d like a better answer than a traffic chart.
Director of Digital, Head of Web
You own the site on paper, but the work is split across too many vendors to steer.
Demand generation leader
Paid and organic traffic lands on slow, under-tracked pages, and nobody can tell you which fixes would move pipeline.
Sound familiar?
- You have developers, an agency or freelancers, but nobody setting priorities across them
- Every vendor has a different recommendation, and they all sound urgent
- Your website backlog grows faster than it shrinks
- You’re not sure which fixes deserve this quarter’s budget
- Your WordPress site has grown big and complicated over the years
Pricing
Keep your specialists. Point them at the right work.
Your agency, SEO vendor and developers each work on what they’re handed. CoCompass sits above them: deciding what’s worth handing over, in what order, and checking that it gets done.
| Who's on your site | Typical cost | What they focus on | Site roadmap | Coordination |
|---|---|---|---|---|
| SEO agency Technical SEO only | $2.5–5K per month | Their own SEO scope | Site roadmap: No | Coordination: No |
| GEO / AEO agency AI search optimization only | $2–6K per month | Their own AI search scope | Site roadmap: No | Coordination: No |
| Full-time WP developer Builds features, with little time for optimization | $70–120K salary, per year | The next ticket in the queue | Site roadmap: No | Coordination: No |
| Ongoing Web Strategy Sets priorities across your vendors, briefs and reviews their work, and handles light implementation | $3,000 per month and up | Your whole site, ranked by business impact | Site roadmap: Yes | Coordination: Yes |
-
SEO agency
Technical SEO only
$2.5–5K /mo
Focuses on
Their own SEO scope
- Site-wide roadmap: No
- Coordinates vendors: No
-
GEO / AEO agency
AI search optimization only
$2–6K /mo
Focuses on
Their own AI search scope
- Site-wide roadmap: No
- Coordinates vendors: No
-
Full-time WP developer
Builds features, with little time for optimization
$70–120K /yr
Focuses on
The next ticket in the queue
- Site-wide roadmap: No
- Coordinates vendors: No
-
Ongoing Web Strategy
Sets priorities across your vendors, briefs and reviews their work, and handles light implementation
from $3,000 /mo
Focuses on
Your whole site, ranked by business impact
- Site-wide roadmap: Yes
- Coordinates vendors: Yes
Ongoing Web Strategy starts after the $3,500 Web Opportunity Audit. Larger development projects are scoped separately. Prices are in your local currency: USD for US clients, CAD + HST for Canadian clients.
Career
20+ yrs in WordPress
-
CoCompass Now
Founder, independent WordPress consultant
Prioritized roadmaps and vendor coordination
-
Acquia
Senior Technical Account Manager
Enterprise web platforms and hosting
-
Pressable
Technical Account Manager
Managed WordPress hosting
-
+ 2 more hosting platforms
Four major hosts in total
All from the inside, diagnosing what consultants rarely see
Based in Canada. Plain answers, polite follow-through.
Why CoCompass
I’ve seen WordPress from inside the hosting layer.
Before CoCompass, I worked inside four major hosting platforms, including as a technical account manager at Pressable and Acquia. I diagnosed the problems most consultants never see, from PHP workers up to the plugin running 400 database queries on every page load. You get that same view of your site.
I’m not here to replace anyone on your team. I’m here so their work adds up.
How it works
From first call to a prioritized roadmap.
No long sales cycle and no open-ended discovery. Three steps, and you can stop after any of them.
Free
Free site assessment
I run diagnostics on your site before we talk, then walk you through 2–3 concrete findings and where I'd start, whether or not we work together.
$3,500
Web Opportunity Audit
Every finding is scored for impact and effort, then sequenced into a roadmap with ready-to-send briefs for your agency and developers.
From $3,000/mo
Ongoing Web Strategy
I keep your vendors working from the roadmap by briefing, reviewing and unblocking them, and I handle light implementation. Larger development projects are scoped separately.
FAQ
The questions I hear most.
Something else on your mind? Bring it to the free assessment.
How is this different from our agency or host?
Your host looks after the server, and your agency builds what it’s asked to build. I decide what’s worth asking for, brief it, and check that it gets done right.
We’re already on managed hosting. Do we need this?
Managed hosting is a good foundation. Most of the gains I find are in the WordPress layer above it, which hosts don’t touch.
What’s the minimum commitment?
Three months on Ongoing Web Strategy, then month-to-month with 30 days’ notice.
How quickly will I see results?
It depends on your site, and on how often it’s crawled and how often you publish. Performance gains typically show within a few weeks of a fix shipping. SEO and AI visibility typically take a few months or longer. I report what’s moving every month, but I don’t promise rankings.
Can’t my developer do this?
Some of it, and your roadmap will say which parts. Most developers are hired to build features, so I’m happy to brief yours on the work they can own.
Do you replace our agency or developers?
No. Your team keeps doing what it’s good at. I set the priorities, write the briefs and review the work, and step in only for specialist WordPress fixes that fall between vendors.