WordPress Performance + Visibility
Your WordPress site is bleeding revenue.
Performance engineering, technical SEO, and AI search optimization for mid-market WordPress businesses. One retainer. Three disciplines. Measurable results.
TAM at Pressable
Former TAM at Acquia
Vendor-neutral
15+ years WordPress
The Problem
Three issues hiding in your WordPress application layer
Your host optimizes the server. Your developer builds features. Nobody owns what sits between.
01 — PERFORMANCE
Your site is slow and it’s costing you conversions
Most WordPress sites load in 4–6 seconds. Every extra second reduces conversions by up to 7%. Plugin bloat, unoptimized queries, and poor caching are the usual culprits.
53%
of mobile visitors leave after 3s
02 — TECHNICAL SEO
Organic growth has plateaued despite good content
Crawl waste, index bloat, missing structured data, and broken technical foundations prevent Google from ranking your pages. The content isn’t the problem.
60%
of WP sites have indexation issues
03 — AI VISIBILITY
AI search engines can’t find your business
When prospects ask ChatGPT or Perplexity about your industry, your competitors show up. You don’t. If your site isn’t configured for AI discovery, you’re invisible.
527%
AI search traffic growth (2024–25)
The Solution
One retainer. Three integrated disciplines.
Performance, SEO, and AI visibility reinforce each other. Separating them means leaving results on the table.
Performance Engineering
Infrastructure-up optimization: server response, Core Web Vitals, database performance, plugin rationalization, caching architecture.
- PHP-FPM / OPcache tuning
- Database query optimization
- Plugin audit & rationalization
- Render-blocking elimination
- Object caching strategy
Technical SEO
Fix the foundations that determine whether Google can efficiently crawl, index, and rank your pages. Infrastructure-level SEO.
- Crawl budget optimization
- Structured data implementation
- Indexation management
- Internal linking architecture
- Log file analysis
AI Search Optimization
Configure your site for the new layer of search: AI crawler management, content structuring, brand monitoring across AI platforms.
- AI crawler access control
- Content structure for extraction
- Brand monitoring in AI answers
- Schema & entity optimization
- Citation tracking
Pricing
Three disciplines for less than one
Most companies hire separately for each. CoCompass bundles all three at a fraction of the cost.
Typical cost
SEO Agency
$2,500–5K
per month
Technical SEO alone. No performance engineering. No AI optimization.
✕ No perf ✕ No AI
Typical cost
GEO / AEO Agency
$2,000–6K
per month
AI search optimization alone. No performance work. No technical SEO.
✕ No perf ✕ No SEO
CoCompass
All Three Pillars
$2,500
per month — 10–15 expert hours
Performance + Technical SEO + AI Optimization. Implementation, monitoring, monthly reporting, quarterly reviews.
✓ Perf ✓ SEO ✓ AI
Alternative
Full-Time WP Dev
$70–120K
per year
Feature development focus. No specialized performance, SEO, or AI expertise.
✕ No SEO ✕ No AI
Why CoCompass
I’ve been inside the hosting infrastructure
I’ve spent my career as a Technical Account Manager at Pressable and Acquia—inside the hosting stack, diagnosing the problems most consultants never see.
Your hosting provider optimizes the server. Your developer builds features. Your SEO agency handles content and links. Nobody optimizes the WordPress application layer—the code, plugins, database, caching, and search configuration between your hosting and your marketing.
That’s what I do. And I do it vendor-neutral—I recommend what’s best for your business, not for any hosting provider.
15+
Years in WordPress infrastructure
2
Major hosting platforms (inside)
$30K
Retainer vs $70K–120K FTE
4hr
Response SLA, business hours
How It Works
From assessment to optimization in three steps
Free Site Assessment
Free — 15 minutes
I run diagnostics and tell you exactly what’s slowing your site, hurting your SEO, and whether AI search can find you. 2–3 actionable findings.
Paid Discovery Audit
$2,500 — 1–2 weeks
Comprehensive assessment. Detailed report, 45-minute presentation, and a prioritized roadmap with estimated business impact.
Monthly Retainer
$2,500/mo — ongoing
Implementation across all three pillars. Monthly reports. Quarterly reviews. Direct Slack/email with 4-hour response SLA.
Who It’s For
Is CoCompass right for you?
I work best with mid-market companies running WordPress or WooCommerce who know their site is underperforming.
Head of eCommerce / VP Marketing / COO
eCommerce Leaders
WooCommerce checkout is slow on mobile. Cart abandonment is climbing. Google Ads ROAS is declining because landing pages load too slowly.
eCommerce optimization →VP Marketing / Director of Growth / CEO
Marketing Leaders
Organic traffic has plateaued despite regular publishing. Nobody owns the technical layer between hosting and content strategy.
Marketing site optimization →Agency Owner / Director of Operations
Agency Partners
Clients ask about Core Web Vitals and AI search. Your team doesn’t specialize in deep performance. You need a white-label specialist.
Partner program →FAQ
Questions I get asked most
How is this different from hosting support?
Your host optimizes the server. I optimize the WordPress application layer: code, plugins, database, caching, and search visibility. Different skill sets entirely.
Already on managed hosting?
Great foundation. But hosts optimize the server, not the application. Most gains I deliver are in the WordPress layer above: plugins, database, caching config.
Minimum commitment?
3-month minimum on the retainer, then month-to-month with 30 days notice. Meaningful SEO results take 60–90 days to appear.
How quickly will I see results?
Performance gains within 2 weeks. SEO ranking improvements take 60–90 days. AI visibility typically appears within 30–60 days.
Can my developer do this?
Some of it. But most developers build features, not optimize infrastructure. Performance, technical SEO, and AI crawler management are specialized disciplines.
WooCommerce focus?
Primary focus. eCommerce has the clearest perf-to-revenue link. I optimize product pages, checkout, cart, and the queries that slow stores at scale.
Get Started
Your WordPress site has untapped potential
15 minutes. No commitment. I’ll tell you exactly what’s slowing your site down, what’s hurting your SEO, and whether AI search can find you.